Marketing Intelligence, Part A. Understanding Customers in the Era of Digitalization, Hardback/***
Emerald Publishing Limited

Marketing Intelligence, Part A. Understanding Customers in the Era of Digitalization, Hardback/***

577,99 lei

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Preț actualizat: 2026-06-05 · link afiliat

Descriere & specificații

Digitalization has completely transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. This work provides the most up-to-date research on the challenges connected with the expanding ground of digitalization and marketing. Publisher: Emerald Publishing Limited Number of pages: 248 Publication date: 2025 Dimensions: 158 x 238 x 21 Cover type: Hardback Editor(s): Sajal (LAB University of Applied Sciences, Finland) Kabiraj

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